Lead Value Calculator
Find out what a single lead is actually worth to your business.
Need More Jobs?
You know what each job is worth. Now get more of them. MCC Growth helps trade and local service businesses improve their visibility on Google and generate more enquiries from people already searching for their services.
What is a single lead actually worth to your business?
Before you spend money generating leads, it helps to know what one is worth. This calculator combines your average job value, close rate and profit margin into a single expected profit figure per lead — useful for deciding what you can afford to pay for one.
How to use it
- Enter your average job value.
- Enter your close rate — the percentage of leads that become paying customers.
- Enter your gross profit margin to convert revenue into profit.
The formula
Worked example
Average job $3,000, 25% close rate, 30% gross margin. Expected profit value per lead is $225 — the most you could spend acquiring one lead and still break even.
Frequently Asked Questions
How is this different from cost per lead?
Cost per lead tells you what you paid. Lead value tells you what a lead is worth to your business — comparing the two tells you whether your lead generation is actually profitable.
Should I spend up to the maximum shown per lead?
That figure is a break-even ceiling, not a target — spending right up to it leaves no margin for jobs that don't convert. Most businesses aim to spend well below it.